Cookie Policy

HBR Consulting LLC on behalf of itself and its affiliated entities (collectively, “HBR” or “we” or “our” or “us”) is committed to protecting your privacy when you interact with us, and this Cookie Policy explains our use of “cookies” and other tracking technologies, including, but not limited to, web beacons, pixels, clear gifs, and other similar technologies (collectively, “Cookies and Other Tracking Technologies”) that are employed on our websites. For purposes of this Privacy Statement, each publicly available website that HBR owns, licenses, or operates shall be referred to individually, or collectively, as the “Site”.

1. What are Cookies and Other Online Tracking Technologies?

Cookies are small files that are downloaded to your device when you visit a website. The cookie then sends information back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Other types of tracking technologies work similarly to cookies and place small data files on your devices or monitor your website activity to enable us to collect information about how you use the Site. Accordingly, Cookies and Other Tracking Technologies allow the Site to recognize your device and track your activities and preferences, thereby allowing you to navigate between pages efficiently and to generally improve the user experience. The information provided below about cookies also applies to the other tracking technologies referenced above (i.e., web beacons, pixels, clear gifs, and other similar technologies). You can find more information about cookies at

Cookies are often categorized by function. We use four types of cookies by function on the Site:

Personal Information

Essential Cookies

These are cookies that are strictly necessary for the functioning of a website or for performing services that an individual user has requested.

Analytical/Performance Cookies

These cookies collect information about how individuals use the Site (e.g., which webpages or other portions of the Site visitors go to most often). These cookies are used to improve how the Site functions.

Functional Cookies

These cookies allow the Site to remember choices users make and to provide enhanced, personalized features. For example, within the Site, these cookies remember users’ language preferences.

Targeting/Advertising Cookies

These cookies are used to deliver advertisements relevant to a specific user of the Site. They remember that a user has visited a website and share this information with other organizations such as advertising vendors.

Cookies can also be categorized by how long they remain on your device and by who puts the cookie there. There are four broad categories of duration and placement cookies that we use on the Site:

Persistent Cookies

Persistent cookies remain on your device until deleted manually or automatically.

Session Cookies

Session cookies remain on your device until you close your browser, at which time they are automatically deleted.

First-Party Cookies

These cookies are placed by the party operating the website or service. For example, any cookies we place on your computer from the Site are first-party cookies.

Third-Party Cookies

These cookies are placed on a website or service by a party that does not own or operate the website or service.

2. How does the site use cookies and other tracking technologies?

We use Cookies and Other Tracking Technologies to identify you and your interests, to remember your preferences, to facilitate our marketing, and to track your use of the Site. We also use Cookies and Other Tracking Technologies to control access to certain content on the Site, protect the integrity and security of the Site, to process any requests that you make of us, and as otherwise set forth herein and in the HBR Privacy Statement. To administer the Site and for research purposes, the Company may, from time to time, contract with third-party service providers to track and analyze statistical usage and volume information from the Site. These third-party service providers use persistent cookies to help us improve the user experience, manage the content on the Site, and analyze how users navigate and utilize the Site. The Cookies and Other Tracking Technologies we use on the Site include the following:

Google Analytics. We use “Google Analytics” to collect information about use of the Site. Google Analytics collects information such as how often users visit the Site, what pages they visit when they do so, and what other websites they used prior to coming to the Site. We use the information we get from Google Analytics only to improve the Site. Google Analytics collects only the IP address assigned to your device on the date you visit the Site rather than your name or other personal information. We do not combine the information collected through the use of Google Analytics with other personal information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit the Site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to the Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to the Site by disabling cookies on your browser. Google Analytics also uses electronic images known as web beacons (sometimes called single pixel gifs) which are used along with cookies to compile aggregated statistics to analyze how the Site are used. You can find additional information on how to install a browser add-on to prevent your data from being used by Google Analytics at

Facebook Connect. We use the Facebook Connect web tracking service offered by Facebook. As part of web tracking, Facebook Connect uses cookies that are stored on your computer and enable an analysis of the use of the Site and your online behavior. We perform this analysis based on the Facebook Connect tracking service in order to constantly optimize the Site and make it more accessible. When using the Site, data such as your IP address and your user activities are transferred to Facebook servers in the United States and elsewhere. More information can be found in the Facebook Connect privacy policy: You can prevent the collection and forwarding of personal information by Facebook Connect by disabling the execution of script code in your browser, by installing a script blocker in your browser, or by activating the “Do Not Track” setting of your browser. An opt-out option is available at the following link:

3. How do we use and share information?

The information and data we gather from our Cookies and Other Tracking Technologies will be used, retained, and shared in accordance with this Cookie Policy and the HBR Privacy Statement.

4. Rejecting cookies and your options

Browser Settings. You can stop cookies from being downloaded on your device by selecting the appropriate settings on your browser. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. You can find out how to do this for your particular browser by clicking “help” on your browser’s menu or by visiting  Please note, however, that without cookies you may not be able to access or take full advantage of the Site. Most browsers allow users to use a “private mode” by which cookies are deleted after your website visit.  Please read the help section of your browser to learn more about how to activate the “private mode.”  You could still visit the Site if your browser is in “private mode”; however, the user experience may not be optimal, and some features may not work.

  • Click here to learn more about the “Private Browsing” setting and managing cookie settings in Firefox.
  • Click here to learn more about “Incognito” and managing cookie settings in Chrome.
  • Click here to learn more about “InPrivate” and managing cookie settings in Internet Explorer.
  • Click here to learn more about “Private Browsing” and managing cookie settings in Safari.

If you want to remove previously-stored cookies, you can manually delete the cookies at any time. However, this will not prevent the Site from placing further cookies on your device unless and until you adjust your browser setting as described above.

More Information. You can find more information about cookies, behavioral advertising, and online privacy at For some of our service providers that participate in the Digital Advertising Alliance (DAA), you can exercise your choice to opt-out of interest-based advertising at You may also opt-out of receiving interest-based ads from many third-party websites and applications through the Network Advertising Initiative’s (NAI) Opt Out Tool, which is available at Certain types of mobile devices have an identifier that provides organizations with the ability to serve targeted advertising directly to a specific mobile device, and you may (depending on the device) be able to limit advertising, reset the advertising identifier, and turn-off your device’s tracking features within your device’s settings. For more information see You can find out more information at Interactive Advertising Bureau website at

5. Cookie policy updates

We reserve the right to amend this Cookie Policy at any time. We will notify you if this Cookie Policy is amended by updating the “Last Updated” section listed above. It is your responsibility to periodically review the Cookie Policy to determine whether any amendments have been made hereto. Your use of the Site, and continued use of the Site after any amendments are made to this Cookie Policy signifies your consent to this Cookie Policy and any amendments hereto. We may, in our sole discretion, provide you communications, including via email or text messages, about changes to our Cookie Policy; however, such communications do not abrogate or otherwise limit your responsibility to periodically review this Cookie Policy to determine whether any amendments have been made hereto.

6. Contact us

If you have questions regarding this Cookie Policy or our handling of your personal information, would like to request more information from us regarding our privacy practices, or would like to exercise a data privacy right, please contact us at the following: (email) (Subject Line: Privacy Request), (telephone) 1-800-832-7599, or (mail) 425 South Financial Place, Suite 2250, Chicago, IL 60605.