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James A. Cranston
Consultant
Mr. Cranston is a Vice President in Hildebrandt’s Client Growth and Development Practice. Jim is widely recognized as a leading authority on sales and business development in the legal industry. He has developed a unique method for teaching sales skills to lawyers and law firms, which consistently helps professionals win new clients and grow firm revenues through his innovative programs. Prior to joining Hildebrandt, Mr. Cranston co-founded CoulterCranston, a consulting firm focused on assisting law firms with all facets of business development.
Prior to co-founding CoulterCranston, Jim was a member of the senior leadership team at Pillsbury Winthrop Shaw Pittman. Under Jim's business development leadership, the firm was recognized for its focus on client service as a top 10 firm in the annual BTI Client Service Study for three years straight.
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His experience includes:
- Launching more than forty successful client teams and authoring the client team planning process, initiating the practice section business planning initiative;
- Serving as a business development leader and client development coach to client relationship partners working with Fortune 500 clients;
- Establishing firm-wide business development training and coaching programs;
- Developing and teaching programs to more than 1,500 lawyers
Prior to his work in the legal industry, Mr. Cranston spent fourteen years selling consulting services in Northern and Southern California. In 1990, Jim was one of the first recognized business development executives among the Big Eight where he served as regional sales manager at Price Waterhouse. Four years later, he was recruited to grow the consulting practice at Arthur Andersen as the Director of Business Development. During his seven-year tenure at Andersen, Jim received the prestigious “Sales Excellence Award” on four occasions and later received the firms “Top Producer” award. Jim also trained all newly hired business development professionals at the firm’s professional development center in St. Charles.
Education
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Santa Clara University, B.S., Accounting
Additional Information
Books
- Co-Author, Building Successful Client Relationships - An Associates Guide to Keeping Clients Happy, scheduled for Summer 2009, publisher, American Bar Association, Law Practice Management
Articles
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Getting Down to Business, California Lawyer Magazine, April 2010
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Have a Plan Or Your Marketing Won't Have a Prayer! Marketing the Law Firm, February 2007
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Is Sales Training Worth the Investment? Law Firm Partnership & Benefits Report, October 2006
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Success Begins With You: A Focused Strategy for Associate Business Development, Of Counsel, October 2006
Presentations
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Key Client Management, Marketing Partner Forum, Palm Beach, Florida, January 2010
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Developing a sales culture at your firm, LMA Southeast Annual Conference, Austin, Texas, October 2009
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Business development trends of midsize firms, Managing Partner Roundtable, Milwaukee, Wisconsin, September 2009
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Rainmaker panel, LSSO Raindance annual conference, Chicago, Illinois, June 2009
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Staying Ahead in a Rapidly Changing Environment, Hildebrandt Breakfast Briefing, San Francisco CA, March 2009
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Hope is Not a Strategy: Effective Client Service Initiatives for the Next Generation", International Association of Defense Counsel (IADC) Business Development Trends, Carlsbad, CA, February 2009.
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Coaching Rocking Rainmakers and Mistmakers, Marketing Partner Forum, Dana Point, CA, January 2009
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Sales is the Bottom Line, LMA South East Chapter Annual Meeting, New Orleans, LA, September 2008
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Fundamentals of Business Development, Asian American Bar Association, Houston, TX, August 2008
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Rainmaking Advantage, LMA Los Angeles Chapter, June 2007
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Hope is Not a Strategy, LMA Southern California Chapter, March 2007
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