Although we’ve always been taught to focus on customer service—clients are demanding more. They are demanding a valuable customer experience. Your firm’s ability to market and deliver that experience is critical to their success. Get the specific tools you need at the industry-leading, 17th Annual Marketing Partner Forum.
The past year has been difficult. But, the need for an innovative marketing and business development strategy is compounded by tough economic times—not supplanted by them. This conference is specifically designed to help you create a strategy to attract and keep firm clients, drive law firm revenue, and deliver concrete results—even with increasingly limited resources.
Not another “marketing fair” or a conference for junior level marketing staff learning the ropes—but rather, the industry leading conference created by, and developed for leaders driving the strategic marketing and business development decisions within their law firms. This conference—and three optional pre-conference workshops—will give you give you the specific tools you need to successfully drive that strategy within your firm.
Conference Topics Will Include:
- Why the “customer experience is critical” to law firm success
- Building client loyalty and adding value from a business perspective
- What economic index data can tell the CMO
- How CMO’s can partner with firm leadership to foster accountability and drive business development strategy
- Lateral integration strategies that really work
- What practical steps should firms be taking to best respond to client needs
- Effective pricing strategies for the “New Economy”
- Social Networking Success Stories
- And more…
Keynote Speaker:
Dennis Snow, Author, Unleashing Excellence The Complete Guide to Ultimate Customer Service; and Lessons from the Mouse A Guide for Applying Disney Worlds Secrets of Success…
Studies have shown that the challenge for most leaders is not developing a vision, it’s executing the vision. As client expectations are at an all-time high, the economy is in crisis, and business competition is fierce—exemplary leadership is more critical now than ever. Renowned customer service expert and author, Dennis Snow, will inspire and guide you in your multi-faceted role as visionary, facilitator, and idea champion.
Pre-conference Workshops, January 13, 2010, 1:30-4:30PM.
Workshop 1: Understanding Economics and Profitability of Law Firms
Workshop 2: Leadership and Strategic Account Management
Workshop 3: The CMO and Marketing Partner as Leaders: A Leadership Training Session
Main Conference, January 14-15, 2010
Welcome Reception, January 13, 6PM
Grand Reception and Award Presentation, January 14 6PM
Registration Information
To register by telephone please contact Eric Peterson at 651-848-5750.
TO REGISTER ONLINE, PLEASE CLICK ON THE LINKS BELOW:
Workshop Registration ONLY ($495)
Click here to register for January 13, Pre-Conf Workshop 1 ONLY
Click here to register for January 13, Pre-Conf Workshop 2 ONLY
Click here to register for January 13, Pre-Conf Workshop 3 ONLY
Workshop + Conference Registration ($2095)
Click here to register for January 13, Pre-Conf Workshop 1 + Conference
Click here to register for January 13, Pre-Conf Workshop 2 + Conference
Click here to register for January 13, Pre-Conf Workshop 3 + Conference
Conference Registration ONLY ($1995)
Click here to register for the main conference only (January 14-15th)
Non-Law Firm and Non-Corporate Law Department Registration ($5000)
Click here to register
Hotel reservation information:
Guest rooms at the group rate may be reserved via internet at https://resweb.passkey.com/go/WLEGL10 or via phone by calling 1.888.273.2537. Please be sure to reference “Marketing Partner Forum 2010” to receive the group rate of $380/night plus taxes, prior to the cut-off date of November 26, 2009. Rooms are subject to availability. Please note the following details regarding guest room reservations at The Breakers:
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1-night room deposit (excluding taxes) is required at time of reservation.
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14-day cancellation policy. If a reservation is cancelled within 14 days of arrival, the full deposit will be forfeited (non-refundable).
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If a reservation is reduced in length of the stay within the cancellation period, a penalty fee applies.
Make sure you receive the brochure! CLICK HERE to be added to our email/mailing list
